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As data becomes the dominant driver in many decision-making processes, Elevision is proud to launch its data platform and enhance all aspects of the planning and buying process. Through our partnership with IQ Data and their mobile-based data analytics tools, we are able to deliver wide ranging, comprehensive and insightful data points to our clients and partners.
The Elevision+ data platform provides device measurement and footfall analytics, demographic data, as well as audience segmentation and affinity indexing. These data points are available at the aggregate network level as well as at the more targeted circuit level. Our platform also allows for custom audience building and retargeting tools for advertisers.
Our unique device counts provide Elevision with enhanced footfall analytics from which advertisers can more reliably deploy their content and evaluate their reach and impressions. The demographic and segmentation data allow advertisers to more effectively reach their target audiences and deliver their impressions to the right audience at the right time.
All the Elevision+ data points are also being imported into our programmatic SSP and are used to enrich the data in our bid stream – helping to augment all aspects of our media products.
