Populated by the city’s financial elite, DIFC is the region’s largest concentration of  high net worth individuals. Driving the future of finance, the district comprises the leading regional and global players in the financial services industry, with more than  25,000 professionals working in over  2,400 companies.

Downtown Dubai is home to some of the world’s largest and biggest, including the Burj Khalifa, the Dubai Fountain, the Dubai Mall and an abundance of art galleries that complement the contemporary art scene in Dubai. The residents of these two famous communities work hard and play hard, so they don’t like to have to travel far to do either. You’ll often find these folks working late and playing later, blurring the physical lines between where they work and where they live.

Why commute to work when you can live and work in two of the most prestigious areas of Dubai? Our digital-out-of-home media is the best way to cut through the clutter and reach this demographic, whose appreciation of the high life – while keeping it simple, is what makes these corporate workaholics so unique!