As iconic as Dubai itself, the dazzling Palm Jumeirah island is about as daring a development and unique a residential community as one will find anywhere in the world. 40 of Dubai’s most sought after residential buildings populate this man-made archipelago and is home to a high-income demographic that enjoys this prestigious, palm tree-shaped address as well as many of the finer things life has to offer.

On the doorstep to some of the world’s premium hotel brands, and now more recently to two of the city’s newest retail and entertainment spaces in  The Pointe and Nakheel, Palm Jumeirah residents have plenty of choice when it comes to places to go, services to secure and experiences to explore. Reaching this audience using Elevision’s digital-out-of-home screens as they come to and from their homes is sure to impact their various shopping, travel, and dining decisions.